London, UK 29 September 2025
Manchester Airport Group (MAG) and BookFlowGo have been honoured with the Special Jury Award at this year’s British Parking Awards. The recognition celebrates the successful transition from MAG’s long-standing valet parking system to ParkIT, BookFlowGo’s cloud-based valet management platform.
The 13-month initiative spanned seven car parks across Manchester, East Midlands, and London Stansted airports. Through careful planning and execution, the team delivered a complete migration to a modern cloud environment achieved without operational downtime or impact to passengers.
“This award is an incredible achievement for both teams,” said Oliver Ashford, CEO of BookFlowGo. “We’ve not only modernised MAG’s valet parking operations, but also laid the groundwork for continued growth and innovation across their airports.”
Highlights of the project include:
- Seamless transition with no service disruption across three major UK airports
- 17 practice runs and six live cutovers completed in active airport operations
- Training and support for more than 100 employees during deployment
- Integration with all kiosks and key lockers for a streamlined process
- A redesigned interface to enhance staff experience and operational efficiency
BookFlowGo’s ParkIT platform equips MAG with real-time vehicle tracking, data insights and improved operational control, resulting in a smoother, more reliable service for passengers. Travelers benefit from simplified check-ins, while airport managers gain enhanced oversight and flexibility.
“Our team worked tirelessly to ensure the migration was invisible to customers while delivering major behind-the-scenes improvements,” said David Naughton, Technology Product Manager at Manchester Airport Group.
The recognition highlights the value of collaboration and detailed planning in large-scale digital transformation. The MAG–BookFlowGo partnership is a model for how airports can integrate valet, block parking, pre-booking and self-service technologies to raise both operational standards and passenger satisfaction.
The 2025 British Parking Awards received a record 180 entries this year.
About BookFlowGo
BookFlowGo is a leader in digital parking solutions, providing innovative, cloud-based platforms that transform how operators manage parking, valet and pre-booking services. Through its ParkIT valet and logistics management system, Chauntry Parkspace pre-booking platform and Future Generation Services (FGS) self-service hardware kiosks, BookFlowGo helps airports and parking operators deliver seamless, data-driven and customer-focused solutions.
About MAG (Manchester Airport Group)
Manchester Airport Group (MAG) is the UK’s largest airport group, owning and operating Manchester, London Stansted and East Midlands airports. Serving more than 60 million passengers annually, MAG is committed to delivering world-class airport services, sustainable growth and enhanced travel experiences.
About The British Parking Awards
Created and presented by Parking Review magazine, the British Parking Awards are an independent competition. The awards recognise the leading examples of car park management, enforcement, design and teamwork throughout the UK. For more information, visit https://www.britishparkingawards.uk.
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